Increasing Evening Bookings and Digital Engagement at Two Spoons
Two Spoons, located in London’s Honor Oak Park, transitions from a café by day to a speakeasy-style restaurant-bar at night. With a menu and ambience inspired by New Orleans, it has become a local favourite. Despite its popularity, the restaurant faced challenges in maintaining steady evening trade and a consistent digital presence.
Challenge:
Two Spoons’ journey with C³ began from a need to boost their evening business and establish a digital footprint. Before C³’s involvement, the restaurant hadn’t explored digital marketing, limiting its growth and reach. Luca Cordiglieri, one of the owners, mentioned, “We never used digital marketing, and C³ was instrumental in helping us get into that world.”
Objectives:
The campaign goals were designed to solve immediate challenges and lay a foundation for growth:
- Enhance Brand Visibility: Build a robust digital presence.
- Increase Evening Traffic: Drive bookings through targeted digital campaigns.
- Strengthen Customer Relations: Develop personalised marketing strategies.
- Leverage Data Insights: Implement tracking systems for actionable insights and strategy refinement.
Solution:
C³ developed a comprehensive digital marketing strategy:
- Targeted Meta Advertising: Custom ads increased evening traffic and promoted special events, optimised using detailed customer data.
- Local Partnerships: Collaborations with nearby Airbnb accommodations introduced a new customer base, with special offers enhancing the guest experience.
- Customer Engagement Initiatives: The thank you campaign post-visit significantly enhanced customer loyalty.
- Data-Driven Marketing: Meta Pixel integration provided a detailed view of customer interactions, enhancing campaign efficacy.
Results:
C³’s strategic initiatives led to:
- Increased Bookings: A noticeable uplift in bookings, aligning with business goals.
- Improved Customer Engagement: Increased repeat visits and strengthened loyalty among existing customers.
- Enhanced Digital Footprint: Markedly improved online visibility, as shown by increased website and booking page traffic.
Customer Feedback:
Luca saw a transformative change in operations. “We have seen an uplift in our evening trade, which is what we were focusing on,” he reported, adding, “I would highly recommend C³ to other restaurant owners. Without a doubt, the highlights are the professionalism of C³, the communications, reasonable rates, and the results-oriented strategies.” He also commented on the specific strategies that impressed him the most and which he plans to continue using: “The Airbnb strategy and the thank you campaign were particularly effective.”
Encouraged by the campaign’s success, Two Spoons plans to continue its partnership with C³ to enhance their digital strategies further.
This collaboration demonstrates the impact of targeted digital marketing. C³’s approach addressed Two Spoons’ challenges effectively, boosting evening trade and strengthening their market presence, positioning them for continued growth.
For insights into how C³ can transform your business, contact us to enhance your marketing strategies and customer engagement.